Customer responses to advertising social media choices when choosing an airline: a case study of low-cost airlines in Thailand

This study examines customer responses to advertising media choices when choosing an airline. The authors employed quantitative research that obtained the basic information about passengers' of airlines via online Google form and in-person questionnaire distribution at airports. As a result, this study's number valid was 209, with 50.20% age range between 18-30 years old. results found passengers tend watch social media, use web rather than offline consume application platforms on mobile applications, e.g., Facebook, YouTube Channel, Line application, Instagram. Online are closely associated consumer lifestyles. most important customers respond airline ticket is followed by Instagram because it connects website conveniently creates better interaction customers. At same time, Offline considered minor virtual channel affects response.